Acrylic Painter and Digital Artist
Sinead O'Toole
Roco & Miley began in 2015 when a friend asked me to create her wedding invitations. What began as a one-time project quickly turned into something more after I shared the designs on social media and received an overwhelming response. The bold colors and striking aesthetics were a fresh take on wedding invitations, standing out in a time when such designs were not as common.
Soon after, I launched the online store and it was a huge hit. Couples loved the idea of invitations that were modern, vibrant, and more reflective of their personalities. It was an exciting time for the business and a proud milestone for me, as it marked the beginning of my entrepreneurial journey. I've now had the privilege of designing thousands of pieces of stationery for couples around the world.
In addition to creating invitations, I have also accepted various commissioned paintings. I have a particular passion for drawing buildings and landscapes, which are the types of paintings I am best known for.
As a self-taught fine artist, I'm proud in the journey this business has undergone, overcoming significant challenges, including the impact of Covid. Before founding Roco & Miley, I worked as a web developer for Premier League football clubs, never imagining this venture would become such a pivotal part of my life over the next nine years.
Previous Studios and Exhibitions
Starting with just a handful of cards, Roco & Miley has grown over the years, thanks to our incredible customers. This has allowed us to proudly showcase our work at exhibitions and establish private studios, including a four year shop space on the High Street in Belfast.
In early 2023, there was a noticeable decrease in foot traffic and an increasing trend of customers ordering online, so we decided to make the brand online-only.
We are now taking the business beyond wedding stationery and offering a range of new lifestyle products, including stylish tech accessories and homeware. This expansion has been a long time in the making, and we can't wait to share this next chapter of creativity with you!
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